Weakshelfappeal
Packs that disappear next to competitors, however good the product inside.
IND-01 · Food & FMCG
Packaging for food and FMCG brands — shelf-appeal-driven structures, transport-efficient formats, sustainable concepts and rapid samples for every launch.
— Cut - - Crease / partitionSampled for every SKU
01 · The challenges
Packs that disappear next to competitors, however good the product inside.
Delicate products crushed or broken before they reach the store or the customer.
Cartons bigger than they need to be, wasting board and pallet space and inflating logistics cost.
Retailers and shoppers expecting packs that use less material.
New flavours, seasons and formats that each need a sample, fast.
02 · How we solve it
S-01
Structures shaped around how the pack is seen and picked up on shelf, not only how it ships.
S-02
Carton sizes and formats planned around the product, the shipper case and the pallet.
S-03
Concepts that cut material use, explored and compared on real samples.
S-04
Fast samples for bakery, frozen, ready-to-eat and premium gifting lines.
Shelf · Transit · Launch
Tell us about the product, how it's stored and shipped, and where it sells — we'll turn around samples for your next launch.
Food brief · What to send